Career Directed Solutions (CDS) have appointed brand, creative and digital agency Mr B & Friends to lead their brand, marketing strategy and creative account.

Career Directed Solutions provide Change Consulting, Outplacement, Career Management and Coaching & Leadership to organisations in the UK and beyond.

With the workplace changing at a rapid pace, a focus on flexibility and core transferable skills, CDS recognised the need to refresh their current branding, positioning in the market and build a sophisticated marketing programme. CDS Director, Steve Thompson-Martyn, said: ‘We passionately believe in providing effective coaching and mentoring solutions, this dedication and expertise needs to be clear from the moment a client engages with us, and our intentions through partnering with Mr B & Friends are that this comes through from the outset.’

Mr B & Friends was founded in 2006 and now employs 40 staff, recently relocating to 3 Temple Quay, in the new Enterprise Zone area of Bristol.

Simon Barbato, Founder and CEO at Mr B & Friends, comments: ‘When we first met with the team at CDS, it was clear we both felt a mutual chemistry amongst the teams, which is integral to any strong working relationship. We are only at the beginning of an exciting journey with CDS and look forward to working closely with them throughout the coming months.’