People against Poverty (PaP) has reached a landmark point in the charity’s growth this month as it launches its first ever UK project, which will be based within the BA postcode region.

Based on the outskirts of Trowbridge, PaP currently works to alleviate dire poverty among communities, children and their families in Haiti, Nepal and Romania.

The charity takes a holistic “hand up” rather than “handout” approach, partnering with locally-based project leaders within countries of operations to deliver initiatives such as child sponsorship (providing food, clothing and access to education), medical care, legal assistance, housing and agricultural enterprise.

This year, in recognition of the fact that in the current economic and social climate poverty is a major UK issue, PaP has ring-fenced £10,000 to fund a brand new project which will benefit a community initiative based within the BA postcode. 

PaP Chief Executive Officer, Val Huxley, said: “Poverty has many guises; it’s not just about money, and the new project could tackle lack of social support, education, housing, childcare or something that we haven’t even considered! In addition to the funding, PaP runs a vibrant business brand, Business against Poverty (BaP), which will work to support the new project leader in his or her objectives.”

Nearly 100 businesses from the region are actively involved, with three new companies joining in the last month: True North, Front Room Marketing and Barlow Financial Management. Huxley continued: “Our charity is about community – that includes the businesses we work with and our local area. This initiative aligns beautifully with our core values and will help us to consolidate and grow in the future.”

To request an application pack for the UK project, email or call 01225 718920; for further details about Business against Poverty visit