Eat Wild, the premium wild meat and game food company founded by Gloucestershire brothers William and Calum Thompson, has opened its first restaurant with the support of HSBC.

The company has opened the Eat Wild restaurant in Cirencester, focusing on serving quality meats, including venison, rabbit, wood pigeon, pheasant, and partridge.

HSBC’s Wiltshire Commercial Centre has supported the restaurant launch through a £15,000 small business loan, and HSBC Local Business Manager Sue Pritchard has worked with the business since it was founded four years ago.

HSBC recently launched a £600 million SME fund to support ambitious businesses across the South West, from which the funding has been allocated.

Eat Wild was founded by William and Calum after they saw a gap in the market for selling good quality food products at outdoor events and festivals, which saw them selling venison burgers in Hyde Park during the London 2012 Olympics.

From that success, they began selling the cuts of meat online through the website, at farmers markets and in local shops, which saw them named the Countryside Alliance Local Food Champion for the Midlands Region this year.

The Eat Wild restaurant, located at 4 Castle Street, will serve burgers, ribs, wings and salads, as well as a selection of seasonal dishes.

The restaurant has 30 covers and is expected to generate sales of £300,000 during its first year of trading.

The brothers aim to launch Eat Wild restaurants in other towns once the Cirencester branch is established.

William Thompson said: “The restaurant was the natural progression for the business and a venture we are hugely excited about.

“Serving good quality wild meat and game at outdoor events throughout the UK demonstrates there is a passion and demand for this product, which is low in fat but high in protein.

“We have worked with Sue as our business has developed, so it was great to work with her and HSBC on this project.”

Sue Pritchard, HSBC Local Business Manager, said: “The brothers are passionate about good quality food and that comes across in the products they deliver. The £600 million SME Fund for South West businesses is available to SMEs of all sizes, ranging from firms with a turnover of £30 million to small businesses such as Eat Wild.”