National Savings and Investments is to roll out its marketing of Premium Bonds and inflation-beating savings to WHSmith Travel stores from next week, following an earlier launch in 400 of WHSmith's High Street stores across Great Britain.
The move comes as NS&I research shows consumers are aspiring to save a considerably higher amount of their income, amid rising economic uncertainty.
The marketing partnership between NS&I and WHSmith, which began in November 2007, will be extended to cover a number of WHSmith's busy Travel stores.
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At the same time the roll-out will be supported by a marketing campaign featuring high-profile promotion in WHSmith stores, through Classic FM and web and email activity. NS&I will also add Income Bonds, helping to cater for wider investment needs and to meet the demand of savers to save more.
This expansion coincides with a time when NS&I's own quarterly savings survey suggests that consumers are increasingly concerned to increase their savings levels.
The latest figures showed that last winter was the first winter since the surveys began in 2003 that the amount people want to set aside each month has increased, reaching one of its highest recorded levels. In addition six per cent of people questioned for the survey stated they did not have time to sort out their savings.
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