Butlins 15 per cent up (From Wiltshire Business Online)

Butlins 15 per cent up

3:30pm Monday 8th February 2010

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Butlins attributes its great start to 2010 - 15% increase in year on year sales for February half term - to its continuous investment and delivery of excellent service.

The company believes that its constant and ongoing investment, equating to £300,000pw since 2003 giving a total of around £110m, is having a huge positive effect on British holiday-makers’ perceptions of Butlins.

Indeed availability for the forthcoming half term breaks across the three beachside Resorts is disappearing fast with Bognor Regis virtually sold out, Minehead 88% and Skegness 90% sold out.

The Butlins’ Board recognises that capital investment alone is not enough and invests just as heavily into its people development and hence the delivery of a fantastic holiday experience for its guests. This investment continues to reap rewards with Butlins being awarded the Customer Service Employer of the Year Award, ahead of mega-corporations including American Express, British Gas, Kwik Fit Financial Services and Sky. The award was introduced to the National Customer Service Awards scheme in 2009, making Butlins the first ever company to take home the coveted prize. This follows Butlins success when, in 2008, it won Customer Service Training Team of the Year.

Richard Bates, Managing Director of Butlins commented; “We are committed to an ongoing capital investment programme and our guest feedback directs us to the areas this investment is focused on. But investment on its own will not do the job and so we will continue to put time and money into developing our team and supporting them in making our guests’ holidays as memorable as possible.”

In 2010 Butlins is investing a further £10m, on top of £100m already spent, into the continuous refurbishment and improvement of accommodationand facilitiesacross all three Resorts, Bognor Regis, Minehead and Skegness. The huge capital expenditure has already resulted in two ultra-modern hotels, one with a £2m Spa, being built at Bognor Regis, a Spa at Skegness and BlueSkies Vacation Club at Minehead.

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