Swiss watchmaker Rolex has retained its title as the UK¹s number one Consumer Superbrand for the second year running, as revealed in the influential Superbrands® list, voted for by thousands of Britons. 


This is the first time in six years that a brand has retained the title in consecutive surveys.


Despite Rolex retaining first place, the top 20 results demonstrate that consumers also value inexpensive, nostalgic brands that provide day-to-day contentment.


The official top 20 Consumer Superbrands for 2013 are:



1. Rolex.
2. Apple.
3. Microsoft.
4. British Airways.
5. Coca-Cola.
6. Google.
7. Hilton.
8. Heathrow Airport.
9. Kellogg¹s.
10. Mercedes-Benz.
11. BMW.
12. Heinz.
13. BBC.
14. Facebook.
15. Lego.
16. Disney.
17. Marks & Spencer.
18. BP.
19. Dulux.
20. Nescafé.