A digital solution (From Wiltshire Business Online)

A digital solution

9:22am Tuesday 30th June 2009

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Times are tough for many businesses, but Laurie Peters has bucked the trend by opening an enterprising new business in Marlborough.

From London’s iconic ‘gherkin’ Swiss Re building to McVitie’s biscuits, creative agency 30StMartins has already built an impressive client list, cutting through the often confusing world of digital media and helping firms relaunch their internet branding and reach out to the iPhone generation.

Laurie, the head of the agency’s digital development, said: “The credit crunch has made people rethink their priorities.

“Companies are no longer buying into the flashy, hi-tech, website experiences.

“Instead, they want digital solutions that quickly get to the point, whether it’s a specially designed YouTube video or an on-line blog .

“When it comes to promoting a company there are more options than ever before.

“That’s great but it also can be incredibly confusing, which is where we come in. 30StMartins is about speeding up on-line communications, enhancing customer experience and, most importantly, of getting rid of the jargon.”

While the business is new, Laurie has 16 years of experience in the field and has previously secured contracts with the likes of the BBC and Channel 4.

Through the agency’s animation arm he has also worked with Ricky Gervais, an experience which proved that when it comes to business a little humour goes a long way.

Laurie was responsible for the animation and video content for the Ricky Gervais podcast, which clocked up more than 40million downloads, breaking all previous records and making it the most popular internet show on the planet.

“My passion is animation and illustration,” said Laurie.

“No matter how worthy your message is, it only works if you can engage with people.

“If you can make someone laugh they tend to tell other people and in any business word-of-mouth is priceless.”

While Gervais may be Laurie’s most famous client, a glance at his contact book, which includes companies like BP and sports giant Nike to the award-winning book publisher Dorling Kindersley, show he can turn his hand to any project.

“The diversity of our client base tends to keep projects fresh,” he said.

“Each brief requires a different way of thinking and it’s that kind of variety on which 30StMartin thrives.”

Contact 30stmartins at www.30stmartins.com or follow its blog which can be found at http://30stmartins.blogspot.com.

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